The primary goal of SATOP is to take the knowledge and technical
expertise it has accumulated through the Space Program and transfer it’s benefits to the private sector.
No small feat when you consider the competitive nature of business and the costs for advertising at
the national level. Rather than taking a traditional approach to tackling such a challenge, SATOP
has chosen to form alliances with Economic Development Organizations (EDOs) within their home
states to help their communication strategy. Partnering Economic Development Organizations help
SATOP reach their goal by channeling businesses with technical challenges into the program. EDOs
are trained on all aspects of SATOP from areas of expertise and past successes, to how they can help
businesses apply for technical assistance.
SUCCESS STORY #180
Grass “Roots” Marketing Perry-Taylor Chamber of Commerce Promotes SATOP
From Space Shuttles To Pickup Trucks, NASA Outreach Program Bridges The Gap
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